TOM MARTIN

 

 

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Greenwich Young People's Council campaign:

About: The Children's Society were working with the Royal Borough of Greenwich to promote the Greenwich Young People's Council (GYPC) elections. They needed posters that would appeal to youngsters aged 12-17, using The Children's Society's branding, uniting it with that of Royal Greenwich. Two posters were required – one to encourage people to stand for election, and one to persuade them to vote. The ideas had to be strong enough to work across other media.

Role: Generated a number of concepts for the campaign as a whole, and for each poster, for selection by The Children's Society and GYPC. Mocked up shortlisted posters, customising Children's Society icons, researching and taking photos. Developed multiple variations of chosen designs, taking them through to final artwork, including photography.

'Stand for the GYPC' poster © The Children's Society'Vote for the GYPC' poster © The Children's Society

Security posters:

About: The Children's Society had put together a range of posters to advise staff of security issues, but needed them to be clearer, bolder and properly branded to effectively communicate their content to volunteers in shops, etc.

Role: Worked up designs using montages of the charity's icons to clearly illustrate the issues – and contrasting colours from their branding palette to create a bold, coherent set of posters.

Children's Society security posters © The Children's Society

Posters for scientific abstracts:

About: CF Trust staff worked with respected dietitians on a study into dietetic care of people with cystic fibrosis in the UK. When their three abstracts were accepted to be shown at the European CF Conference, they needed a large scale poster for each one to be designed.

Role: After researching the design of similar abstracts, created three posters to display the information with the Trust's branding in a clear, authoritative and interesting manner.

Posters for scientific abstracts


*Collaborative project, usually with one other designer / director
Website © Tom Martin 2011 – 2014
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Photos © Tom Martin except where noted
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