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Santa Run character and materials:

About: World Child Cancer were organising a Santa Run and wanted to promote it with fun, Christmassy imagery that would work with their branding.

Role: Drew a cartoon Santa character intended to be reminiscent of the World Child Cancer logo whilst still recognisable as Father Christmas. Created strong-yet-simple snowy scenery using the charity's colours and developed this into a printed leaflet and form, a downloadable form and a graphic for emails and their website.

Santa Run formsSanta Run graphic, © World Child Cancer 2012

Sip for Stroke campaign:

About: The Stroke Association wanted to overhaul the branding on Sip for Stroke – their tea, coffee and cake based fundraising campaign. They were looking for a modern-yet-retro feel to be applied across a number of materials including a leaflet, an advert, posters, an invitation, stickers and pack inserts.

Role: Developed logo and branding to stand out from other campaigns, yet fit in with the Association's brand guidelines; created all necessary materials using this branding.

Testimonial:We're delighted with the materials and so pleased with the look of them, I think the design work is really great – thank you.” —Katie Hammond, Regional Fundraising Manager – London

Sip for Stroke materials, 2011 © The Stroke AssociationSip for Stroke materials, 2011 © The Stroke Association

Challenge & Overseas Events leaflets:

About: The CF Trust needed a lealfet to promote a range of potentially lucrative challenge events to current and new supporters. As the number of events grew, a separate overseas events leaflet was needed.

Role: Originally devised a grid-based cross-fold A4 leaflet in 2003. Revised, expanded and strengthened it over the years, working with Events Managers and the print management company. This resulted in a wallet-sized z-fold A3 leaflet along with a custom-fold overseas leaflet by 2011.

Challenge events z-card, 2011Overseas events leaflet, 2011

Rosie's Lasting Legacy booklet*:

About: A legacy fundraising campaign that won Best use of Legacy Fundraising in the Institute of Fundraising National Awards 2011.

Role: Strong involvement in creating the campaign branding, and in designing the information booklet that was central to the campaign.

Rosie's Lasting Legacy booklet, 2010

Newspaper and magazine adverts:

About: The CF Trust took out adverts in various magazines and newspapers, mostly to promote challenge events. The example below was for The Times newspaper.

Role: Created a range of adverts to be as noticeable and appealing as possible, whilst reinforcing branding and sub-branding; liaised with publishers and third parties to ensure artwork was to correct specifications.

The Times advert, 2004 © CF Trust

*Collaborative project, usually with one other designer / director
Website © Tom Martin 2011 – 2014
Design copyrights owned by respective clients and organisations
Photos © Tom Martin except where noted
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