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Direct mail appeals:

About: A direct mail campaign over seven years with two to three segmented appeals a year, with an average ROI of over 740% including Gift Aid.

Role: Working with copywriter and database manager to develop concepts and strategies, then creating visuals and designing materials for maximum effectiveness and minimum cost.

Direct Mail: Remembering the Past, 2004Direct Mail: Make money grow on trees, 2004Direct Mail: Show you care with a card this Christmas, 2005Direct Mail: Help us put CF on Trial, 2010

*Collaborative project, usually with one other designer / director
Website © Tom Martin 2011 – 2014
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Photos © Tom Martin except where noted
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